By Harmeet Singh

The Wine Marketing Association of Ontario is taking an adventurous approach with a campaign to position the province’s product as bold and new. The association is a relatively new endeavour, created in April 2015 as a joint venture between the Wine Council of Ontario and the Winery and Growers Alliance of Ontario. Funded by VQA Ontario and the Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA), its mission is to market the wine made in the province.

http://strategyonline.ca/2016/10/17/ontario-wine-carves-its-path/